ABOUT ME
MY STORYBorn and raised in Stockholm, I embarked on a creative journey that led me to Amsterdam eight years ago, a city I now proudly call home.
If you are seeking a dedicated professional who can drive your influencer marketing initiatives to new heights, let's connect. I am always open to exploring opportunities that allow me to leverage my skills and contribute to the success of forward-thinking organizations.
With over seven years of experience, I've woven a narrative of strategic brilliance and relationship-building. My roles have ranged from influencing strategy to spearheading business expansion, fostering client relationships, and crafting innovative solutions that drive account growth. All of this at global leading agencies such as MediaMonks, IMA, and The Icon Hub. My expertise lies in translating client insights into tailored solutions, earning recognition, and igniting my storytelling fervor.
SERVICESReady to embark on a creative journey together? Explore my range of services and schedule a meeting!
Influencer/Social Strategy
Account Managment
Influencer Management/Marketing
Campaign Management/Project Management
Recommendations
“When I was Commercial Director at MediaMonks, I worked with Paulina for several years. She was my direct report, and it was a real pleasure working with her. Her influencer expertise, positive attitude, and knowledge of the industry helped us to grow our business fast and create true value for our clients. In addition, Paulina developed herself as an excellent people manager, taking responsibility, building trust, and being a motivator to drive the team forward. Paulina can be critical at the right moment, always aiming to improve processes, team performance, and quality of work.”
Cedric • co-CEO &.media group • Managing Director &.agency
“Paulina has been an inspiring mentor, teaching me everything I know about influencer management and strategic thinking around creator marketing. Her expertise has been instrumental in shaping my skills and understanding of this industry and has inspired me to continue with this ambition. She consistently invests time in nurturing her team's talents and ensures that we have access to the resources and training needed to excel in our roles. Her leadership has cultivated a team that is passionate, dedicated, and committed - but most importantly feels free to learn under her guidance.
Paulina is a caring and supportive leader who fosters collaboration and creativity within the team. Her dedication to our growth and well-being has been truly motivating. She's a phenomenal professional who will undoubtedly excel in any organization she joins.”
Arwyn • Creative Strategist
• Boomerang Agency
“Paulina was the influencer strategy lead I always requested to be put on my projects. As the brand director on some of our agency's largest accounts, it was essential to me to ensure we nail the influencer strategy as it is the fundamental element of a successful campaign, and Paulina's knowledge is unmatched. She is not only informed from her experience but brings a passion to her research as she, at a core, is a fan. She is a thoughtful manager who cares about her team and will do what it takes to get the job not only done but done up to and beyond the standards.”
Taylor • Account Director • TBWA London
“I have had the privilege of collaborating with Paulina across two distinct organizations, and in both instances, the interactions have been exceptionally rewarding. In addition to her remarkable capacity for empathy, Paulina has consistently proven herself as an exemplary manager, standing out among my various supervisory experiences. Complementing her managerial prowess, her expertise in influencer marketing is truly commendable. Demonstrating a resolute determination in the face of challenges, she adeptly navigates complex scenarios with finesse. Without a doubt, Paulina is a valuable senior contributor, bringing a wealth of strategic skills and account management acumen to any team within the realm of influencer marketing.”
Julie • Brand Strategist • ACE Agency
