TOMMY HILFIGER
HOLIDAY LEG WEAR TIKTOK & STORE CAMPAIGN
Strategy, Creative & Client Lead | The Icon Hub
In collaboration with a diverse range of French, German, and Dutch influencers spanning the fashion spectrum, our objective was to elevate awareness of the Tommy Hilfiger leg wear gift box through TikTok and Instagram, as well as drive traffic to the pop-up stores in Berlin and Paris.
Phase 1 Creating Anticipation: The initial phase aimed to build excitement around the pop-up store experience, igniting a sense of FOMO among consumers. We embraced the holiday season tradition of gifting socks and repositioned them as a thoughtful gesture to express care for loved ones. The Tommy sock gift box became an extraordinary way to convey affection.
Phase 2 Meaningful Connections: In the subsequent phase, the spotlight shifted to the leg wear gift box itself. Our influencers embarked on a narrative journey, sharing stories of recipients and the reasons behind gifting the special box. We moved beyond mere product features, delving into the profound experiences the gift box could create and highlighting its sustainable packaging.
Influencer Selection: Our influencer selection process was meticulous, focusing on aligning influencer personas with the brand and product. The influencer's story, values, and resonance with our criteria were pivotal. We emphasized credibility and consistency in our approach by collaborating with Tommy Hilfiger's "Futuremakers," ensuring a meaningful connection with culturally relevant individuals, partners, and brands across the globe.
Results: The campaign's strategic two-phase approach not only brought attention to the legwear gift box but also positioned it as a vessel of meaningful connections and sustainability. By leveraging the genuine and relatable stories shared by influencers, we successfully engaged a broader audience interested in Tommy Hilfiger's offerings, ultimately driving traffic to the pop-up stores and fostering brand loyalty during the festive season.