The creation of the pop-up bar was a vibrant hub of creativity, featuring a diverse lineup of talented artists who were present in-store at JD Netherlands and Belgium. To create an engaging in-store activation that increases store footfall provides an experience for consumers, and produces digital content for socials. Customers could customize their new kicks and engage in those summer vibes.  For this campaign, we worked with three local cultural artists.

Strategy, creative concept & client lead |
The Icon Hub