During the earliest months of 2024 we launch our first ever mini influencer marketing campaign at Boomerang agency for NIVEA.

NIVEA is launching a new platform of content where the brand emphasizes on tattooed skin. As NIVEA is for skin, it included all skin, also skin decorated with tattoos. We wanted to build an emotional connection through influencer marketing, using content creators to tell their tattoo stories. 

We selected three global creators who tapped into the tattoo world on socials, influencers who are open-minded and authentic, who shared their stories.