With this campaign we used the iconic style of fashion leaders to inspire the target audience and create buzz around the PUMA Fenty Creeper Phatty by Rihanna and position it as an iconic must have. We partnered up with 16 powerful female creators across 5 key countries (Italy, France, the UK, Spain and Germany).
PUMA x Fenty
Client
PUMA Footlocker
Position
Senior Campaign Manager @
&.media group
Over 10.4M impressions were generated within the Fenty Campaign. This resulted in an over performance of 58% based on the highest set KPI. The contracted posts generated over 8.9M impressions, the earned posts generated over 1.4M impressions.
60 assets were posted during this campaign, with 77% contracted and 23% earned content. All posts combined generated a total over 310.000 engagements resulting in an ER of 4.77%.